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6 Ways to Create Video Walk-Throughs That Attract Leads

Realtor News - Tue, 10/05/2021 - 04:10
First, plan how to best show the listing’s standout features, then write a script that matches the video images. Keep in mind equipment needs, too.

Incorporate Humor on Social Media with Real Estate Memes

Realtor News - Mon, 10/04/2021 - 05:10
Entertaining real estate memes can attract social media users like millennials, who may look at 20 to 30 memes daily, which could lead to a 60% increase in engagement.

Average Mortgage Amount Increases to $410,000

Realtor News - Mon, 10/04/2021 - 05:10
Mortgage Bankers Association: With home price appreciation continuing to rise, last week’s average now marks the highest average mortgage amount since May.

More New Homes Are Being Built with 4-Plus Bedrooms

Realtor News - Mon, 10/04/2021 - 05:10
NAHB: Since COVID-19, more Americans want bigger homes: The share of single-family homes started with 4 or more bedrooms rose from 42.6% in 2019 to 45.2% in 2020.

Housing Costs May be Affecting Employment Numbers

Realtor News - Fri, 10/01/2021 - 03:10
People quit jobs if they grow discontented, and rising rental costs may be causing some discontent: 51.2% of workers say they plan to look for a new job this year.

Rising Prices Push Home Equity to Its Highest Level in 10 Years

Realtor News - Fri, 10/01/2021 - 03:10
Homeowners with a mortgage gained an average $51,500 in home equity in the second quarter – a 29.3% year-to-year increase. It’s the biggest jump since 2Q 2010.

Better Listing Descriptions? Focus on Readers, Not the House

Realtor News - Fri, 10/01/2021 - 03:10
A listing description’s first sentence should answer readers’ top question: “Why should I keep reading?” Most of the time it will note the home’s most desired feature.

Housing Affordability Hits Its Lowest Point in 13 Years

Realtor News - Fri, 10/01/2021 - 03:10
When calculating affordability, low mortgage rates have offset rising home prices so far, but 75% of U.S. counties are now less affordable than their historical average.

Congress Approves Short-Term Funding to Avert Shutdown

Realtor News - Fri, 10/01/2021 - 03:10
A possible government shutdown – and potential speedbump for closings – was postponed until at least Dec. 3 after Congress voted to approve a short-term extension.

Rent History Will Help More Buyers Qualify for a Loan

Realtor News - Fri, 10/01/2021 - 03:10
17% of buyers who couldn’t qualify for a mortgage should have better luck now that Fannie Mae includes rent history in its lending decisions. Lenders consider a history of on-time rent payments a strong predictor for whether borrowers will make regular mortgage payments.

What’s Holding Back Commercial RE’s Tech Adoption?

Realtor News - Thu, 09/30/2021 - 04:09
“Sharing data helps all of us,” said a speaker at NAR’s recent C5 Summit. But many commercial brokers avoid technology and keep info “close to the vest.”

Could ‘Live Longer’ Be A Reason to Retire to Fla.?

Realtor News - Thu, 09/30/2021 - 04:09
MIT Study: Older Americans living in areas with shorter life expectancy (bottom 10%) live 1.1 years longer if they move to a peak area (top 10%) for life expectancy.

Mortgage Rates Respond to Fed, Average Rises Above 3%

Realtor News - Thu, 09/30/2021 - 04:09
After weeks of little movement in the 2.88% range, the average 30-year, fixed-rate mortgage rose to 3.01% this week. Economist cites “many factors” pushing the increase.

HUD: Refusing Group Home Rentals Is Fair Housing Violation

Realtor News - Thu, 09/30/2021 - 04:09
Texas single-family landlords refused an applicant who wanted to create a group home for people with mental disabilities. HUD says that’s a fair housing violation.

Study: Credit Scores Rebound Quickly After Home Purchase

Realtor News - Thu, 09/30/2021 - 04:09
Nationwide credit scores fall about 20 points in the months following a home purchase, but they bounce back fully in less than one year. In four Fla. cities included in a LendingTree study, the full credit-score rebound ranged from 332 days in Miami to 387 in Jacksonville.

Have a Co-Worker in Distress? Suggest Mental Health Resources

Realtor News - Thu, 09/30/2021 - 04:09
Help generally comes in the form of support and listening, but the right balance can be challenging. Also: What should you do if a co-worker is being sexual harassed?

Use Snail Mail for Business? Expect Slower Delivery

Realtor News - Wed, 09/29/2021 - 04:09
Starting Fri., the U.S. Postal Service will “implement new service standards for First Class Mail and Periodicals,” spokeswoman Kim Frum said in an email to USA TODAY.

Use Snail Mail for Business? Expect Slower Delivery

Realtor News - Wed, 09/29/2021 - 04:09
Starting Fri., the U.S. Postal Service will “implement new service standards for First Class Mail and Periodicals,” spokeswoman Kim Frum said in an email to USA TODAY.

NAR August Pending Home Sales Bounce Back by 8.1%

Realtor News - Wed, 09/29/2021 - 04:09
NAR Economist Yun credited “rising inventory and moderating price conditions” for bringing more buyers back to the market. A separate realtor.com survey found three Fla. metro areas to be “hottest markets,” including the areas around Orlando, Tampa and Jacksonville.

Buyers Consider Disaster Risk in Purchase Decisions

Realtor News - Wed, 09/29/2021 - 04:09
When creating a list of must-haves and would-likes, three out of four homebuyers include some consideration of disaster risk, according to a realtor.com study.
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